Threads

The data on the Threads page are organic.

Community

✅ GROWTH

Followers: The total number of followers of our account.
Posts: Balance of the number of posts on the account in the selected period (difference between the current day and the day before the selected period). Does not include reposts or replies.

Followers: Growth of followers in the selected period.
Daily followers: Average number of followers gained or lost per day in the selected time period.
Followers per post, Following, daily posts, weekly posts: Average between the total data and the selected time range.

💡 When you hover over the arrow next to the metrics, the percentage change compared to the same immediately preceding period is shown. For example, if a week is selected, it will be compared to the previous 7 days.

✅ LIKES BALANCE

The Followers balance records data of all the movements of our followers. If a follower, for example, unfollows and then follows us again, it would count as two Followers. Movements of deleted or restricted accounts are also included.

The Followers balance is designed to see our community's response to posts and to see which days more followers are gained or lost.

The graph helps us visually see the days when more followers were gained or lost, showing the net increase or decrease for the day. In summary, the Metricool balance shows the difference in the number of followers each day compared to the previous day.

Followers: Number of the followers balance in the selected period.

Demographics

Demographic data: Gender, age, followers by country, and followers by city of our followers. Threads will only generate metrics from 100 followers. It can be viewed as a chart or as a table.

⚠️ Gender and age data will be available soon; for now, it is not possible to access this information.

Posts in the period

✅ SUMMARY

Interactions: Total number of interactions that have occurred in all posts in the selected time range. (Reactions, shares, clicks, and comments).
Impressions: Total number of times our posts have been shown. Adds the organic and paid data.
Posts: Total number of posts in the selected period.

✅ INTERACTIONS

Likes: Total number of likes on our posts within the selected period.
Replies: Total number of replies on our posts in the selected period.
Reposts: Number of times our posts have been reposted within the selected period.
Mentions: Total number of mentions of our account.
Posts: Total number of posts in the selected period.

✅ TYPES
In this metrics section, you can view as a chart or as a table if interactions were made on links, images, an event, or videos in your posts.

✅ POST LIST

Type: Type of post: link only, video, or image.
Date: Date of post publication.
Impressions: Total number of times each post has been shown. Adds the organic and paid data. Below the data, you can see a bar indicating organic and promoted impressions.
Likes: Total number of likes on the post.
Replies: Total number of replies on the post.
Reposts: Number of times the post has been reposted.
Mentions: Total number of mentions in the post.

Updated on: 14/04/2025