No. The brand only changes ownership, so its data history, scheduled content, SmartLinks, Inbox conversations, and Ads data all move with it. A SmartLink's URL stays the same, so you don't need to update it in your social media bios.
Sharing and transferring brands on Metricool
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Grant other users access to a brand, or transfer a brand's ownership to a different Metricool account.
Share Brands
For better management, it is common for agencies and clients to need access to the brand. The Advanced and Custom plans allow sharing brands, granting personalized access to each brand from user management.
The account owning the brand will be the one paying the subscription and can grant access to other users without limitation. Remember that if you give access to a free account, the "Become Premium" message will still be displayed; however, it will have paid features on the shared brands.
You can revoke or modify the access to your shared brands at any time.
For more info, check out the article Shared Brands in Metricool.
Transfer Brands
Transferring or migrating a brand means changing its owner. Since all brand data is tied to its blogid, everything associated with the brand moves together to the new account, including Analytics and Reporting history, Inbox conversations, Planning's scheduled content, SmartLinks, and Ads data.
In the Metricool URL, you'll identify the brand as blogid and the owner as userid; therefore, the blogid will be transferred to another userid.
Which accounts can a brand be transferred to?
✅ From Free to paid
✅ From paid to paid
❌ It's not possible to transfer a brand to a Free account
The destination account must have an active paid plan. If the destination is a Free account, the migration cannot be completed.
If you access a shared brand with Premium features from a Free account, your account is still considered Free. Only the account that manages and pays for the subscription is a paid account.
To proceed, you must contact us through the online chat from the brand's owning account (source) and provide the email of the destination account. In a few minutes, the brand will change ownership and will no longer be available in the source account.
Subscriptions and account access
You can't transfer subscriptions between accounts. Subscriptions are tied to a specific account (userid) and can't be moved. If you need to use a subscription on another account, you'll have to cancel it and subscribe again from the correct account.
Alternative if you don't want to lose the subscription
If you just want to change the email or the person in charge without losing the active subscription, you can update the account login details. Just make sure the new email isn't already registered on Metricool. Go to Account settings > Access and update the credentials from the original account.
FAQs
Will I lose the history and scheduled content when transferring a brand?
I stopped working with an agency, how do I claim ownership of the brand?
In this case, you need a paid plan to transfer the brand to yourself. You will need to ask the agency to contact us via online chat and provide your account email, which will become the owner once the migration is complete.
I no longer work with the client, how do I transfer the brand ownership to them?
The client must have a paid plan, and you can provide their account details via chat to transfer the brand, making it their property.
I have a paid plan but previously had a Free account. Do I need to reconnect the networks?
No, it is not necessary. Since you have a paid plan, you can request a migration. Remember to request it through the online chat from the account owning the brand.
Can I transfer my brand and keep the subscription active in the new account?
No. Subscriptions don't transfer with brands. Only the brand (blogid) moves, while the subscription stays with the original account (userid).
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