Because premium access belongs to the account owner who handles billing, brand creation, and admin settings. If you're using a shared brand from a free account, you'll still see the "Go Premium" message—but don't worry: as long as you're inside a shared brand with the right permissions, you can use all premium features.
Shared Brands in Metricool
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Shared brands are designed to make teamwork easier for agencies, clients, or internal teams. You can collaborate on the same brand, and each person gets the right permissions for their role.
You can invite others to collaborate on one or multiple brands from your account by assigning a predefined role (like Editor or Analyst) or creating custom roles in the User Management section.
Shared brands are available on Advanced and Custom plans (not available for White Label users).
Why share a brand?
Work as a team: Multiple users can manage social media, reply to messages, or check analytics—no password sharing, no duplicate brands.
Collaborate with clients: If you're an agency, give your client access to review content, check reports, or approve posts.
Delegate tasks: Assign a specific brand to a community manager without giving access to the rest of your brands.
Are you an agency or manage multiple client accounts? Then this guide is for you: How to Manage Your Clients' Brands in Metricool
How to share a brand
Brands can be shared by the owner or by any user who has management permissions for that brand.
From the top menu, click the three horizontal lines on the right and go to User Management.
Click on Add User.
Enter the email of the person you want to invite.
Select one or more brands they can manage.
Assign a role (predefined or custom).
Choose whether to send them a notification and click Add User again to finish.
📩 If you send a notification, they'll get an email like this:
[Owner's Name] ([[email protected]]) has invited you to access the following brands: [Brand Name].
If they already have a Metricool account, they can log in and accept the invite right away.
If they don't have an account, the email will include a link to sign up and access the shared brand.
📝 Note: This email invite is only sent the first time you invite someone.If you add more brands to their access later, they'll show up in their account without a new email.
Signing up from the invitation creates a standard Metricool account — there is no separate collaborator-only account type. During registration, the new user must check "I do not wish to receive communications about news, offers and/or promotions from Metricool" if they do not want to receive commercial emails; they can also stop them later from any commercial email via Unsubscribe. See Manage or Unsubscribe from Commercial Communications for the full list of categories and preferences.
How to access a shared brand
If someone shared a brand with you:
If a notification was sent, you'll find an invite in your email. You can accept and log in—or sign up if you don't have an account yet.
Once inside, the shared brand will appear in your dropdown menu.
Click on the brand to start working on it with your assigned permissions.
Shared brands display your assigned role next to the brand name in the dropdown menu. This can be a default role (like Manager, Editor, or Analyst) or a custom role created by the brand owner.
What can you see and do in a shared brand?
In a shared brand, the sections you see in the top menu and the actions you can perform depend on the permissions granted to your role. Check the role badge next to the brand name to see your assigned role—this may be a default role (Manager, Editor, Analyst, etc.) or a custom role.
For example:
If you only have view-only permissions for the planner, you can see the calendar but cannot create, edit, or publish posts.
If you don't have Inbox permissions, the Inbox section won't appear in your menu at all.
If you lack Ads or SmartLinks permissions, those sections will be hidden from your view.
This is different from your own brands, where you have full access to all features included in your plan.
Permissions are assigned per brand. You might have different roles across different brands, so you may see more or fewer sections depending on which brand you're currently viewing.
How to check your permissions:
Check the role badge next to the brand name in the dropdown menu.
If you need access to additional sections or you're unsure about your permissions for a custom role, contact the brand owner or a user with management permissions.
Subscription Access & Brand Creation
Keep in mind:
Only the account owner with a paid plan can manage the subscription and create new brands.
However, you can share an empty brand with Admin permissions so someone else can connect social accounts and get started without seeing the rest of the account. This is super handy when you want a client or teammate to connect their socials without you doing it.
What happens if the account is on a FREE plan?
No worries! You can still share brands with users who have a free account.
Even if they still see the "Go Premium" message in their account, they'll have access to premium features within the shared brands.
That means, depending on their permissions, they can:
Schedule content
View advanced analytics
Access the inbox, generate reports, create ad campaigns...
Even if their own brand (under Free) doesn't have premium access, shared brands will act as if they're premium.
Tips to get the most out of shared brands
Set clear roles: Not everyone needs full access. Use custom roles to limit actions like publishing or editing.
Centralize communication: The shared inbox makes it easy to coordinate replies without leaving the platform.
Keep it tidy: Share only the brands that are necessary to keep things clean and focused.
Not sure how to set roles or share a brand? Check out our User Management Guide
FAQs
Can I restrict a user's access to certain functions?
Yes. You can pick predefined roles or set up a custom role with specific permissions (like view-only, schedule-only, etc.).
Can invited users see my other brands or billing info?
Nope. They can only access the brands you share with them—nothing else. They won't see your subscription or payment details.
I stopped working with an agency, how do I claim ownership of the brand?
In this case, you need a premium account to transfer the brand to yourself. You will need to ask the agency to contact us via online chat and provide your account email, which will become the owner once the migration is complete. For more details, check out the article Sharing and transferring brands on Metricool.
I no longer work with the client, how do I transfer the brand ownership to them?
The client must have a premium account, and you can provide their account details via chat to transfer the brand, making it their property. For more details, check out the article Sharing and transferring brands on Metricool.
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