How to schedule recurring posts in Metricool

Schedule recurring posts

The Schedule recurrence feature lets you create multiple posts with the same content in one or more brands, automatically setting dates and times.

Available on Advanced and Custom plans.

You can set up recurrence in two ways from the tabs at the top of the configuration window:

• Step by step: structured fields for scheduling type, days, duration, time, brands, and networks.

• Write from scratch: type your scheduling instructions in a prompt.

Anything you set up in Step by step carries over automatically when you switch to Write from scratch.

Open recurring scheduling

1. Create your post from the calendar as usual (text, images, videos...).

2. Click the dropdown arrow next to the Schedule button.

3. In the menu that opens, select Schedule recurrence. The configuration window will open.

Step by step

Step by step lets you set up recurrence using structured fields. Anything you set here carries over automatically when you switch to Write from scratch.

Scheduling type

Choose between Recurring and Custom.

Recurring defines:

• Days of the week (Mon–Sun).

• Duration (for example, 3 weeks), including the number and time unit (weeks).

Metricool generates the posts based on that frequency.

Custom lets you select specific dates from the calendar:

1. Click Select dates.

2. Mark the specific days.

3. Confirm the selection.

Publish time

You can set a time manually (hours and minutes), or enable Use best times.

If you enable best times, Metricool automatically assigns the best available time for each selected social network and applies it to all generated posts.

Time zone

You can use each brand’s individual time zone, or enable the option so all brands publish in the same time zone.

If you choose a common time zone, select it manually from the dropdown.

Selected brands

In this section you can:

• See the included brands.

• Add more available brands.

• Remove brands before generating the schedule.

Social networks

From Configure networks by brand you can:

• Set which social networks will publish.

• Enable or disable specific networks per brand.

Generate preview

Click Generate preview. Metricool shows:

• All the posts that will be created.

• Assigned date and time.

• Included brand and social networks.

From this view you can edit dates or times, select all or individual posts, and change the instructions and generate the plan again.

Finish scheduling

Once you’ve reviewed the posts, you can Save as draft or Schedule to confirm the final publishing.

Write from scratch

Write from scratch lets you set up recurrence by typing the instructions directly in a prompt. Open it from the Write from scratch tab. Settings from Step by step carry over when you switch tabs.

Configure recurring posts, keeping the same content in one or more brands. Choose which social networks, dates, and times they will be published on.

Prompt requirements

For the scheduling to be processed correctly, it must include:

• A specific time.

• A specific day or a time period.
  Valid examples:

• “Schedule this post every remaining Monday of this month at 21:00.”

• “Schedule this post in all my brands for 3 weeks on Tuesdays and Thursdays at 18:00.”

• “Schedule this post on March 15, 18, and 22 at 10:00 in all brands with Instagram connected.”

Variables you can include

Limitations

• Maximum 180 days (6 months) of scheduling.

• Maximum 200 scheduled posts.

• The prompt must be related only to scheduling.

• It can’t modify the post content.

• If no time zone is specified, the current brand’s time zone will be used.

• If no time is specified, the request may not be processed correctly.

Processing

Once the configuration is submitted:

• Metricool will automatically generate the posts.

• You can leave the window: the process continues in the background.

• You’ll receive a notification when it finishes.

• You can cancel the process while it’s running.
  The time will depend on the number of posts and brands included.

Review generated posts

When the process finishes, you can:

• Review each post.

• Edit date and time.

• Remove specific social networks.

• Delete individual posts.

• Save them as drafts.

• Confirm the final scheduling.

Task history

From the side tab you can access the history of tasks run in the last 30 days.
Older tasks stop showing automatically.

Frequently asked questions