How to set up AI prompt customization in Metricool

With Metricool, you can now optimize both the overall writing style of your brand and the specific instructions for each social network.

This feature is located in a dedicated tab within the brand settings:
Brand settings > AI Configuration
Go to AI Configuration →

Who can access it?

Only users with brand management permissions can access this tab and modify the prompts.

Writing style settings

From this section, you can define the tone and writing style that the AI assistant will use when creating your posts.

• Each brand has its own style, so you must configure it individually.

• You can give general instructions (e.g., “informal tone with emojis”) or more specific ones (e.g., “short messages of max 200 characters, no hashtags”).

When you’re done, click Save and you’re all set ✅.
If needed, you can also use Reset instructions to return to the initial values.

Social network customization

In addition to the overall style, you can also adjust the way AI writes for each social network. This allows you to adapt communication depending on the channel (e.g., more professional on LinkedIn and more casual on Instagram).

The AI Configuration tab shows a block for each social network connected to the brand, so unused networks no longer fill the screen. When you connect a new network, its block appears automatically; if you disconnect one, its block is hidden but your saved instructions are kept in case you reconnect it later. General instructions that aren't tied to a network keep showing always. Available on web.

Additional resources

This video is available in English only