Main differences between FREE and PREMIUM plan

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What is a FREE account and its limitations

Here you can see all our plans and the features included in each one

The FREE account lets you start using Metricool at no cost and get to know its main features, but it includes certain limitations in connections, analytics, and advanced tools.
In the table below, you can clearly and visually see what’s included in the FREE plan.

The FREE plan is forever: it doesn’t expire and you can use it with no time limit, with access to Metricool’s basic features.

FREE plan limitations

Feature	Availability	Limitation
Brands	✅	You can manage 1 single brand. Premium plans allow more brands—see Brands by plan.
Delete brand	❌	You can’t delete the brand. With premium plans, you can delete brands whenever you need to.
LinkedIn connection	❌	Connecting LinkedIn is only available on premium plans.
X (Twitter) connection	❌	Available only on premium plans via add-on. More details here.
Scheduling	✅	Up to 20 posts per month in the planner. On premium plans, there’s no monthly limit. [1]
Analytics	✅	Access to basic analytics with watermark.
Analytics history	❌	On the FREE plan, only 30 days of history are available. Premium plans allow access to a longer history.
PDF or PPT reports	❌	You can’t download reports or use custom templates (learn more)
SmartLinks	❌	Feature available only on premium plans (view guide)
Add competitors	✅	Analysis limited to 5 competitors. Available for Facebook, Instagram, Bluesky, and Twitch
Remove competitors	❌	On the FREE plan, you can’t remove competitors to add new ones. On premium plans, this action isn’t limited.
AI text generator	✅	5 credits per month (more info).
Hashtag finder	❌	No hashtag finder for Instagram or TikTok
Post library	❌	No access to the Post library
Canva integration	❌	Not available on the FREE plan (view integration)
Google Drive integration	❌	Not available (view integration)
Looker Studio connector	❌	Available only for ADVANCED or CUSTOM plans
Make and Zapier integration	❌	Available only for ADVANCED or CUSTOM plans

[1] Unlimited use of the planner is subject to the fair use policy.

Brands by plan

Your plan sets how many brands you can manage. Each brand is a container for one business or client, and you can connect one profile per social network inside it.

Plan	Brands
Free	1 brand
Starter	Up to 5 or up to 10 brands, depending on the option you choose
Advanced	Up to 15, 25, or 50 brands, depending on the option you choose
Custom	Starting at 50+ brands

Starter 5 (website) and Starter Mobile 5 (app) are the Starter options that include up to 5 brands. Check current options on the pricing page.

Within each brand, you can connect 1 profile per social network. For example: 1 Instagram account + 1 Facebook Page + 1 TikTok profile. You can plan publications for all of those connected networks under the same brand.

If your plan still has an available brand slot, you can add another brand and connect its social networks without changing plans. On Free, you cannot add or delete brands. For the steps to create a brand, see How to add or delete brands to your account.

FAQS

How many brands and profiles can I have?

Brand limits depend on your plan:

Free: 1 brand
Starter: up to 5 or up to 10 brands, depending on the option you choose (Starter 5 and Starter Mobile 5 include up to 5 brands)
Advanced: up to 15, 25, or 50 brands, depending on the option you choose
Custom: a custom number of brands, starting at 50+ brands

Within each brand, you can connect 1 profile per social network. For example: 1 Instagram account + 1 Facebook page + 1 TikTok profile. You can plan publications for all connected networks under that brand.

On the FREE plan, you can’t delete or add extra brands—only rename the existing brand. On premium plans, you can add brands until you reach your plan’s brand limit.

What does the 20 posts per month limit mean?

Posts are counted by calendar month, so on the 1st of each month you’ll have 20 posts available again.

The counter includes only posts that are actually published, not scheduled ones.

Keep in mind:

The limit resets on the 1st of each month
Duplicate posts count once for each social network they’re published on
You can schedule more than 20 posts, but only 20 will be published during that month
Drafts aren’t counted until they’re published
If you downgrade from a premium plan to the FREE plan, posts published that month while on premium also count toward the 20-post limit

You can see the post counter directly in the planner.
For premium plans, planner usage is subject to the Fair Use Policy for Social Media Scheduling.

How much data history can I see?

With the FREE plan, you have access to 30 days of analytics history for all your connected social networks.

Paid plans allow access to a longer history.

Can I download reports or create custom reports?

No. The FREE plan doesn’t allow downloading reports in PDF or PowerPoint or creating custom reports.

You can view analytics inside the platform, but with a watermark and no export option.

Do I have access to integrations with other tools?

No. Integrations with external tools like Zapier, Looker Studio, Canva, Google Drive, or the Content library aren’t available on the FREE plan.

These features are reserved for Advanced and Custom plans.

Can I analyze my competitors?

Yes. You can add up to 5 fixed competitors for Facebook, Instagram, Bluesky, and Twitch. Once added, you can’t remove or change them on the FREE plan.

What happens if I downgrade from a premium plan to FREE?

The switch to the FREE plan happens at the end of your billing cycle. From that point:

Only 1 brand remains active (the others aren’t deleted, just hidden)
A maximum of 20 posts per month will be published
Analytics history is limited to 30 days
You lose access to integrations, downloadable reports, and premium features

Do I need a credit card to use the FREE plan?

No. The FREE plan doesn’t require a credit card or any payment method.

You’ll only need to add a card if you decide to try or purchase a premium plan. If you activate a free trial, you can cancel before it ends to avoid charges.

Is the FREE plan forever?

Yes. The FREE plan is free and doesn’t expire. You can use Metricool with no time limit and no obligation to purchase a premium plan.

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